Client

OneClick Wireless

This Los Angeles-based wholesale electronics business employed a strategic approach by utilizing Facebook and Instagram ads to drive customer acquisition, while implementing a robust CRM system to enhance their retention efforts. By integrating an automated chat bot and automated follow-up processes, they successfully reduced the occurrence of missed opportunities and achieved significant growth potential

What I Did

PPC
CRM
Multichannel Chatbot

97.3%

Increase in new leads

40.9%

Decrease in average cost per lead

∞

Countless hours saved

Problem

  • Facebook native messenger for lead responsive was too simple
  • Currently available chatbot solutions were too expensive and made increasing ad costs impossible
  • Didn’t know how to leverage social media

Goal

  • Easily nurture leads
  • Leverage social media
  • Chatbot
  • Fix ad spend issue

Strategy

After understanding OneClick Wireless customer avatar I rewrote the ad copy to disqualify anyone who didn’t match the avatar before they engaged the chatbot. Once the chatbot was engaged the lead was qualified automatically using the chatbot which questions were based off reviewing old chat interactions.

Results

OneClick Wireless saw a significant 97.3% increase in total monthly leads and 40.9% decrease in their cost per lead. The addition of a multichannel chatbot and CRM allowed OneClick to increase their lead generation efforts while drastically reducing their ad spend allowing them to scale in the future easily.