This Los Angeles-based tattoo artist was struggling to keep up with multiple booking requests and social media fatigue due to not having a clear social media strategy.
Client
Sebrina Pham Art
What I Did
CRM
Website
Social Media Strategy
E-mail & SMS Marketing
99.88%
Increase in productivity when booking clients
24.5K
Instagram Followers
17.4K
Tik Tok Followers
Problem
- Difficulty managing booking requests
- Time-consuming task management
- Lack of a centralized system
- Juggling multiple apps
- Social media management
Goal
- Streamline booking process
- Reduce time-consuming processes
- Create a centralized client database for easy access and reference.
- Develop an effective social media strategy and minimize social media fatigue
Solution
We created a customer avatar of her ideal clientele and then mapped out her entire customer journey in order to identify areas of friction. I then created and automated all SMS & E-Mail nurturing messages so they matched her brand voice. To fully take advantage of the social media posts we made sure to include a clear call to action that would send leads to an automated booking form.
Results
Sebrina Pham saw immediate benefit from having a fully automated booking process, this allowed her to easily convert more leads that were now coming from her social media pages. The fully automated system saved tremendous amounts of time allowing for clients to get onboarded quickly and efficiently, decreasing work time while increasing revenue.